![]() ![]() Kanye West‘s smash hit “Gold Digger” topped the Hot 100 and broke several digital download records in 2005. The tension in the video is taken to another level at the end, when we see Biggie and Puff embroiled in an all-out firefight with trespassers, which leaves everyone dead except for Biggie. ![]() From there, we see Biggie go about his day in his home, conjuring up a revenge plot of his own. Diddy plays Pop, Biggie’s friend who warns the Brooklyn MC of the plot on his life by a shady character - who was first seen in the video for “Big Poppa,” another Hype Williams-directed visual. The video received several accolades, including a nomination for video of the year and win for best collaboration at the 2014 MTV Video Music Awards.ġ5. The Notorious B.I.G., “Warning” (1995)įor this chilling tale about betrayal and revenge, Hype Williams has Diddy and Biggie Smalls portraying the characters who are having the heated phone conversation in the song’s cinematic lyrics. Jay-Z, on the other hand, drunkenly raps beside his wife with a glass of D’usse in hand. Hype Williams caught hip-hop’s favorite couple in rare form for the steamy black and white visual for Beyonce’s 2013 single “Drunk in Love.” Shot at the exclusive Golden Beach, Florida, “Drunk in Love” has the Queen dancing and bending her body seductively across the sandy beach while the waves crash into her. Beyonce featuring Jay-Z, “Drunk In Love” (2013) Shots of flappers, 1920s style cars, and the Great Gatsby-inspired hairstyles bring the mafia vibes full circle.ġ6. Hype Williams is no stranger to incorporating a movie-like feel to his videos. In the year 2000, he did just that, as he took viewers back to the Roaring Twenties in the video for Snoop Dogg‘s single “Lay Low.” Dressed in some of the cleanest suits you’ll ever see, Snoop and his gang ignore the warnings of a mob boss, who advises they stay away from his club. The crew goes about their business inside and manage to piss off the mob boss, who’s watching high above in his office. charts.ġ7. Snoop Dogg featuring Nate Dogg, Eastsidaz, Master P, and Butch Cassidy, “Lay Low” (2000) The video received regular airplay on BET and MTV and helped the song become Ne-Yo’s biggest hit and a worldwide success, topping both the Billboard Hot 100 and the U.K. Various film reel and blurry camera effects disrupt the flow of the entire video, and LL Cool J gets into an impromptu bare-knuckle fight.īreathtaking clips of the snowy mountains of Aspen, Colorado played the backdrop for the video to Ne-Yo’s 2006 hit single “So Sick.” Like the cold tone of the heart-wrenching single, Williams has Ne-Yo sing his frustrations out in the desolate, icy landscape. Except for Foxy Brown‘s scene-stealing performance, the faces of the male rappers are mostly covered in the shadows of the ominous building. ![]() There’s nothing pleasant about this black and white video, as Williams has all five rappers spitting lethal bars inside what seems to be an abandoned warehouse. ![]() If you’re a fan of gritty, lightbulbs swinging in a dark project staircase rap, then the video for LL Cool J’s infamous “I Shot Ya (Remix)” is just for you. There’s no exact date of when it will drop but if it’s anything that we’ve come to know of Hype’s artistic direction it will surely be exciting. Back in July, Megan turned heads when she announced Hype will be turning her critically acclaimed mixtape, Fever, into a film. Fortunately, hip-hop heads will get to familiarize themselves with the icon thanks to one of the hottest rappers in the business, Megan Thee Stallion. Since 2016, Hype has only directed six videos - a sharp contrast from the 10-plus visuals he directed every year between 19. Today’s generation of hip-hop fans may not be familiar with the legendary Hype Williams. He even flirted with Hollywood for a bit with his first and only feature film Belly, starring Nas and DMX. To go along with his star-studded clientele ( Jay-Z, Beyoncé, DMX, Ja Rule), Hype pushed music videos beyond their limits to a point where the creative possibilities were endless. In a short amount of time, the kid from Hollis, Queens became one of the most in-demand directors in the music business. Megan Thee Stallion Announces Hype Williams-Directed 'Fever: Thee Movie' ![]()
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